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Wimps and Woofs

Are you mostly wimp, or mostly woof? What separates the two is their choice of tea or coffee as most-preferred-beverage. The wimps, of course, drink tea...with their pinky fingers pointing straight up.

I'm mostly woof myself, as you may have figured, though on occasion I've been known to wimp out, too. We all know that the world is full of people who succumb to the seductive aroma of freshly brewed coffee, but are too chicken to drink the stuff, for fear it will put hair on their chests. They have my deepest sympathies. I do believe you haven't lived, if you've never been jolted alive by a high-voltage shot of glorious Java.

I won't go into details like the perfect roast, acid content and the importance of fresh-ground beans to produce the perfect cup of coffee, but you absolutely have to know about the Indonesian phenomenon of "Kopi Luwak". (Hint: Crappucino!) About where it comes from and why it's so special, here's a little teaser: "Kopi Luwak is a rare and gourmet coffee from Indonesia that is made from beans passed through the digestive system of civet cats (musang)."

For the rest of the story, you'll need to check out this website:

https://www.truthorfiction.com/kopiluwak/

I must confess I haven't tried it yet, but I have rubbed up against those who have...and they swear it is by far the most amazing coffee they have ever tasted.

But we all know how these stories go...the more rare and difficult to come by, the more people want to try it, the higher the demand. Then they'll set up civet farms to start captive-harvesting those damn coffee beans, and next we'll find that the palm civet (paradoxurus hermaphroditus), a dark-brown sort-of-cat that produces this exotic and highly coveted coffee, will be extinct. Frankly, I'm just not woof enough to be even a small part of that. Are you?

Priya Tuli is a Strategic Communications Consultant with long years in advertising, and is based in Jakarta. She's available for all sorts of projects involving concepts, creative writing and strategy. She does web content, corporate brochures and annual reports, TVCs and corporate videos, email blasts, buzz and viral campaigns. She's been a columnist with the Jakarta Post and is also available to house-sit your villa in Greece (any island is fine), and your holiday home in South America, Eastern Europe, Africa, the Caribbean, the Maldives, Seychelles, Sri Lanka or New Zealand. You can reach her at grumps10@cbn.net.id